“‘The two-year pilot project is creating shared value by reorienting how a Brazilian company integrates farmers from poor communities into its value chain.’”

…

“‘It has been really important to develop this model of shared value creation in which the private company and the community benefit. Each player has brought contributions that can improve the value chain and positively impact people’s lives,’ says Deborah Aragão, project coordinator for TechnoServe in Brazil.”

Read about the partnership here.