“A startup is not a business. It exists for a different reason. A business exists to serve the long-term blended needs and desires of the founding team, the community for which it creates solutions, experiences and delights and, increasingly, the larger community and ecosystem in which it exists. A startup, on the other hand, exists for one sole purpose – to prove or disprove the viability of an idea for a business and, if possible, do what’s necessary to evolve invalidated ideas into viable ones then build them into sustainable entities.”

Jonathan Fields asks: Do you want to build a startup or a business?

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