“The most spectacular flame outs happen when a company that hasn’t figured out its revenue or business model starts to expand to different geographies and customer segments. Scale should come after the company knows which customer segment values the product, how to reach them, how much they are willing to pay, and how to get them to buy. It is better to concentrate on a smaller geography or specific customer segment in the early days. Scaling without understanding these elements creates the risk of running out of money without results.”

Bharati Jacob, founder- partner of Seedfund, one of India’s leading early stage investors, in YourStory.in article

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