Have you heard the hype about design? It was popularized by IDEO and is well-known as design thinking or human-centered design. It now seems to be appearing everywhere, given the popularity of Acumen and IDEO.org’s now second-installment of their online Human-Centered Design course; examples like the Nike Foundation, which several years ago instituted a design division to better utilize design to develop their Girl Effect programs in Africa; groups like the Design Gym; and increased interest in design graduate programs (like where I work at MFA Design for Social Innovation); among other anecdotal evidence. After learning about design two years ago from the team at ThinkImpact, using the HCD process in India, and working with designers for the past nine months at MFA DSI, here are some thoughts on why design matters.
I just call it design–design of everything, from micro-interactions, to products, services, and strategies, to systems. There are similar processes that overlap with the design ethos and tools in many ways–lean startup, Agile SCRUM, ethnography, participatory development, community organizing, among others. In fact, as this article explores, what we call design thinking is as ancient as Homer’s tale of the Iliad: “For what bigger co-creation of the solution to a public service problem could there be than stopping the Olympian gods spreading disease? Surely inventing the Trojan Horse was the world’s most famous episode of the techniques of prototyping, experimenting and testing that we will be hearing more about over the next few days.”
This Core77 article does a good job of explaining how the design process was used to explore the problem of over-fishing. It discusses not only using the design process for evaluating the problem and understanding the users, but also using it to design human interactions, and prototype a solution, whether that be a conversation or a new product, service, or system entirely.
Three main factors characterize why I believe design has great potential for creating solutions for social impact: identity, context, and making. (more…)