A report, by Pablo Sanchez of Roots for Sustainability and Fernando Casado Cañeque of Center of Development Alliances, calls for reframing “bottom of the pyramid” (BoP) to consider access to resources and basic amenities, and not just income. They argue that research and work that measures BoP by only economic factors such as income misses an opportunity for more holistic data and analysis by also considering access to goods and amenities and social factors.

(more…)